CASE STUDY

All Case Studies

Client Overview

Pet Price set out to create a first-of-its-kind retail concept: a membership-based pet warehouse combining bulk-buy pricing, warehouse efficiency and specialist pet services within a large-format retail environment.

As a new retail model, the business required more than traditional retail fixtures or construction services alone. The project demanded early planning, concept validation, construction expertise and specialised retail merchandising infrastructure working together from day one.

Through the combined capabilities of Associated Projects and Retail Fixtures Australia, Pet Price was able to transform an ambitious concept into a fully operational flagship store and future rollout prototype.

Bringing a New Retail Concept to Life

Launching Australia's largest membership-based pet warehouse presented several unique challenges.

Key project requirements included:

  • Large-format pallet racking and bulk merchandising systems.
  • Customer-focused retail layouts within a warehouse environment.
  • Integrated cool room and freezer retail zones.
  • Custom service counters and membership areas.
  • Branded shopping trolley solutions.
  • Security and customer flow systems.
  • Digital retail display integration.
  • Australia's largest pet wash facility.
  • A scalable platform for future store rollouts.

As a first-of-its-kind concept, many operational requirements had never been tested in a live retail environment, making early planning and collaboration critical to project success.

Early Planning, Design & Visualisation

Associated Projects engaged during the early planning phase to help transform the initial concept into a practical and buildable retail environment.

Through site reviews, design development and collaborative planning workshops, the team worked closely with Pet Price to refine operational requirements, customer flow and store functionality.

Detailed 3D walkthrough visualisations allowed stakeholders to experience the store before construction commenced, helping validate layouts, merchandising opportunities and customer journeys while identifying potential challenges early in the process.

This upfront planning provided greater certainty around both the construction delivery and retail fixture requirements, helping create a more efficient path to opening.

Retail Fixtures & Store Infrastructure

Retail Fixtures Australia delivered the specialist retail infrastructure that brought the customer experience to life.

Fixture solutions delivered included:

  • Custom pallet racking finished in Pet Price brand colours.
  • Custom-designed service and membership counters.
  • Branded shopping trolley systems.
  • Security gate installations.
  • Modula digital display integration.
  • Pet wash equipment installation.
  • Custom retail merchandising infrastructure.

Working alongside Associated Projects throughout the project ensured fixture requirements were coordinated early, reducing rework and improving overall project efficiency.

Integrated Delivery From Concept to Opening

By combining Associated Projects' design and construction expertise with Retail Fixtures Australia's retail fixture capabilities, Pet Price benefited from a single, coordinated delivery model.

This integrated approach enabled:

  • Earlier identification of design and operational risks.
  • Improved coordination between building services and retail fixtures.
  • Better cost visibility during planning.
  • Faster decision-making throughout delivery.
  • Greater certainty for future rollout planning.

For a business launching a completely new retail format, this collaborative model helped reduce complexity while creating a stronger foundation for future growth.

The Outcome

The completed Pet Price flagship store successfully launched as Australia's largest membership-based pet warehouse. The project established a scalable retail prototype that combines warehouse efficiency, strong customer experience and specialist pet services within a single destination retail environment.

Outcomes Achieved

End-to-End Retail Delivery
End-to-End Retail Delivery

Combined construction, design and retail fixture expertise delivered through a single coordinated project team.

Custom Retail Infrastructure
Custom Retail Infrastructure

Branded pallet racking, counters, trolleys, security systems and digital displays tailored to the Pet Price concept.

Enhanced Customer Experience
Enhanced Customer Experience

Purpose-built retail environments designed to support membership shopping, pet services and efficient customer flow.

Future Rollout Readiness
Future Rollout Readiness

A proven prototype that provides a blueprint for future Pet Price locations and national expansion.